Standout

To celebrate 20 years of I MILLE, the agency published a book called Standout, featuring selected articles and projects.

The cover was my task: I designed a lettering that presses against a lycra cloth, to give a real, physical sense of “standing out.”

From that model, twenty renders were created — becoming twenty different covers — plus an intro animation for the video trailers of each chapter.

At this link you can find all twenty videos and the full project description, as well as a series of film photos I shot to communicate the book’s launch.

I’m really happy with the result. It had been a while since I’d opened Cinema 4D, and this project gave me the chance to experiment a bit with cloth simulations, something I don’t usually do.